Make every stay more rewarding.

We love loyalty, which is why we reward it. There is nothing that makes us happier than when a guest returns to us time and again. And so, to thank guests who come back regularly, we created Affinity.

Affinity is a loyally club designed to say “thank you” each time you check in – whether on business or pleasure.


Just call in to any of the hotels and pick up an application or call us on 0800 854 290 and we can post one to you.

It’s free to join and as an Affinity member you will earn Affinity points every time you stay at a Shire Hotel based on the value of your bill. These points can then be exchanged for a host of rewards such as free stays, upgrades, dinner, spa treatments, and gifts.

Affinity members also receive a number of V.I.P perks such as priority check in, late checkout on Sundays and exclusive member only short break offers and promotions.

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